Frame 01 Campaign

Róhe enters a new chapter with the FRAME 01 collection, showcasing an open vulnerability and a look into Creative Director Marieke's childhood.

Patchwork is a strong theme within this collection. The idea of patchwork represents a puzzle of memories connected by seams, that are visibly shown to present vulnerability.

The scenery of the Dutch countryside was the backdrop for the FRAME 01 campaign.⁠

The collection embodies the feeling of a crisp and foggy morning with deep tones of grey, navy, and black translated through recycled wools and cashmeres.

Discover the full FRAME 01 collection.

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