The Store– Róhe

Elegant interior with open walnut cabinets, shelves and drawers, a dark wood table, dining chairs, and a large white table lamp in a refined room.

The Store

New York Flagship

The New York store is conceived as more than a retail space, it’s a cultural destination and an extension of the Róhe world. A place where fashion, art, collectible design, architecture and craftsmanship come together. Bringing Dutch heritage to New York, it translates the spirit of Amsterdam into a contemporary setting, a luxurious yet creative environment where modern refinement meets subtle rawness.

Dark wooden shelving with ceramic cups bowls and pitchers arranged above a coffee station and drawers in a warm minimalist interior】【。

Ornate cream-colored building facade with tall windows, dark wooden doorways, decorative columns, a hanging white flag, and cobblestone pavement outside

Abstract black figurine and small brown bowl displayed on a sunlit windowsill between tall dark window frames in a minimalist interior

Dark wood desk with a white sculptural table lamp, matching bench and stools, plus a modern white angular chair arranged in a minimalist room

Minimalist room with a dark wooden desk and drawers in the foreground and neutral clothing hanging on a wall mounted rail in the background

Black and white gallery view featuring a slender wire sculpture with geometric elements displayed on a tall white pedestal, with a dark rectangular wall feature nearby.

Dutch Heritage

At the foundation of the store lies a deep connection to our Amsterdam roots and the character of Huis de Vicq. Rather than reproducing the original space, we translated its spirit into a distinctly New York context through custom Dutch wooden panelling, honest materials and carefully curated objects and artworks.

Two white cups on a wooden coaster atop a black round tray on a light countertop near a window

Warm minimalist lounge interior with a deep burgundy sofa a clothing rack floor lamp low coffee table covered in white fabric and two rounded stools

Minimalist cream-colored interior with a white chair, sculptural display on a pedestal, and neutral garments hanging beside a dark partition.

The experience of the store is designed around the feeling of home. Function is balanced with warmth, the familiar sits alongside the unexpected. The result is a setting shaped by everyday gestures. A place to pause, settle in, and engage with the collection through a series of thoughtful rituals.

Dark brown sectional sofa in a softly lit showroom, with clothing displayed on minimalist racks behind it and a low white table in the foreground

Minimalist modern interior with black lounge chairs, low tables, a central column, pale stone flooring, and a recessed square fire feature.

Minimalist clothing showroom interior with black chairs on a woven rug, a garment rack, textured walls, and a long skylight overhead

We invite you to step inside, slow down and discover Róhe from a new perspective.

Minimalist gallery display with books and open publications on a white surface alongside a small ceramic vessel and pottery arranged on a black mat

Built-in cream shelving with books and decor, a tiled alcove holding stacked notebooks, and a dark wooden bench in a warm minimalist interior.

Elegant interior with a black paneled doorway, fluted column, warm wood pedestal, and glass display table against textured neutral walls

Minimalist gallery interior with a cream coat on a mannequin stand glass display case framed artwork and a black chair against beige walls

77 Mercer Street, Soho, New York

Monday - Saturday 11 AM - 7 PM | Sunday 12 PM - 6 PM

Minimalist interior with cream wall panels and dark wood trim, built in shelving, a black table and chair, and an open doorway leading to another room

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