The Store

New York Flagship

The New York store is conceived as more than a retail space, it’s a cultural destination and an extension of the Róhe world. A place where fashion, art, collectible design, architecture and craftsmanship come together. Bringing Dutch heritage to New York, it translates the spirit of Amsterdam into a contemporary setting, a luxurious yet creative environment where modern refinement meets subtle rawness.

Dutch Heritage

At the foundation of the store lies a deep connection to our Amsterdam roots and the character of Huis de Vicq. Rather than reproducing the original space, we translated its spirit into a distinctly New York context through custom Dutch wooden panelling, honest materials and carefully curated objects and artworks.

The experience of the store is designed around the feeling of home. Function is balanced with warmth, the familiar sits alongside the unexpected. The result is a setting shaped by everyday gestures. A place to pause, settle in, and engage with the collection through a series of thoughtful rituals.

We invite you to step inside, slow down and discover Róhe from a new perspective.

77 Mercer Street, Soho, New York

Monday - Saturday 11 AM - 7 PM | Sunday 12 PM - 6 PM

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