Pre-Fall 2024
The Pre-Fall collection was inspired by and pays respect to our Dutch culture and heritage, particularly tulip agriculture. Throughout the collection, the influence of the tulip is visible in prints and silhouettes.
The proportion and shape of fauna, was incorporated into enveloping drapes and soft structures, continuing this exploration within the wardrobe.
The influence of the tulip in the collection is most directly reflected in the Holland artwork. Inspired by the tradition of block printing, this includes motifs such as tulips, canals, windmills, and Delft blue, as well as elements referencing Vincent van Gogh’s "Starry Night" with movements of water and wind.
The colors throughout the collection pay homage to our heritage and craft, featuring earthy and mineral tones like forest green, camel, and fawn, complemented by nature's vibrant highlights of port, pink, and red.
Creative Direction - Marieke Meulendijks
Photography - Stephanie Oonk
Art Direction - Lino Muyres
Styling - Victoria Skov
Talent - Luca Gajdus
Beauty -Britt Breider
Light - Vincent Houtman