a moment's pause

The Pre Spring 25 campaign unfolds on the eastern edge of the Veluwe, a large forest-rich area of the Netherlands. A place with a rich history tied to the local landscape, a scenic place for nature lovers and seekers of tranquility.

The building’s minimalist architecture, with its floor-to-ceiling windows, invites visitors to immerse themselves in the world outside while remaining comfortably within.

From morning to evening, and from winter to spring, we witness the interplay of the external world within our walls.

The collection captures a moment to honor and reflect on our surroundings. Textiles within the collection are layered with a balance between instant desire and a moment’s pause to question our own perspective of beauty. For us, these moments of questioning are marked by unexpectedness. 

A reminder of the ongoing dialogue with nature and its importance.